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We're looking for a Digital Marketing
Job Type - Full Time
Who we are:
We are a team of problem solvers, technologists, strategists, designers, data scientists, and financial services specialists on a mission to bring banking, payments, and commerce to the digital and mobile age. A team that loves the challenge of answering the new needs of the digitally enabled consumer, designing financial service experiences that connect to their lifestyle and creates opportunities for our customers.
We are a product innovation subsidiary of a large venture fund based in Cupertino, California servicing a cluster of fintech companies owned by us. We are a new age Fintech studio with a management team that has successful track record of creating several new markets and unlocking billions of dollars in value.
ROLES & RESPONSIBILITY
- Search Engine Optimization: Improve website(s) performance to increase traffic
- Develop and implement link building strategy
- Keyword research, SEO copywriting and liaison with other departments
- Website analytics
Search Engine Marketing:
- Creating strategies for prominent search engines
- Develop and test new keywords
- Deploy and manage Pay-per-Click (Google Adwords/Display) & retargeting campaigns at scale
- Analyze click-through data and present reports
Social Media Marketing:
- Manage the company’s social media channels and paid campaigns to sustain an engaging audience experience and generate leads
- Research and analyse social media trends including web visitor data, paid campaign performance to improve social media presence and campaign efficacy
- Work with engineering, marketing and sales teams to promote overall brand through social media channels
- Grow social media followers through organic and paid campaigns
Email Marketing:
- Run email marketing campaigns end to end
- Manage email databases, landing pages and create newsletters
- Segment customers, target them through email campaigns to inform them about platform, solutions, offerings and events
- Promote our brand and ensure our customers stay in touch with our company updates
Marketing Automation:
- Implement and manage marketing automation technologies such as Hubspot, Eloqua, Marketo, etc
- Track and report the performance of different online marketing activities
- Create targets and goals
- Send trigger / sequence-based emails
- Manage the lead generation lifecycle/funnel management
WE ARE LOOKING FOR SOMEONE
- Strong knowledge of organic channels such as SEO, content marketing, social media, email marketing and influencer marketing techniques.
- In-depth knowledge of keyword research, SEO copywriting.
- In-depth experience with website analytics tools (eg: Google Analytics, Moz)
- Knowledge of ranking factors and search engine algorithms.
- Excellent understanding of marketing automation tools like Hubspot, Eloqua, Marketo, etc.
- The candidate should possess enough quantitative skills to make 2 to 3-year growth plans and growth forecasts.
- Excellent communication skills, both written and verbal.
WHAT WILL MAKE YOU STAND OUT:
- Certification in Google Analytics
- Certification in Google Adwords
- Previous experience in Link Building, Social Media management
- Content optimisation skillset
Start Your Career With Us
Begin your professional journey with a challenging role. Whether you’re looking for an internship or a full time job in the fintech domain, we have a role for you.
Contact Us
info@teqsar.com
Contact Us
info@teqsar.com
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